the campaign to zero airway safety deaths starts now.


The 'Campaign To Zero' represents our objective to eliminate all harms and deaths, injuries, infections, and illnesses when a patient requires clinical management of their airway. Drew Hughes’ story is our why.

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meet the coalition working on the campaign to zero

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the campaign to zero

Complications from managing patients’ airways are a vast problem in the healthcare industry which affects hundreds of thousands of lives every year. Many of the safety events that cause these complications are preventable.

Through innovative thinking, extensive collaboration, accessible education, and evidence-based standardization, our mission is to improve patient safety related to Airway Management.


get involved

Our hospital commits to taking aim at eliminating preventable death from Unplanned Extubation and by joining Airway Safety Movement’s’ Campaign to Zero’.

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airway safety

Airway safety refers to safely managing and monitoring a patient’s airway when they are unable to manage their own airway due to illness or injury. Airway safety events are those events that occur during the active management of a patient’s airway and include failed intubation, delayed intubation, malpositioned intubation, pressure injuries, aspiration, and unplanned extubation. These safety events lead to complications such as hypoxemia, vocal cord injury, tissue ulceration, pneumonia, brain injury and death.

Many of these safety events and their complications can be avoided by implementing standardized “best practice” guidelines or protocols that are based upon the most current data found in the literature.

Find out how we are promoting evidence-based standardization across the industry.

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unplanned extubation

Unplanned extubation is defined as the unintended and uncontrolled removal of the endotracheal tube.

Every year, there are more than 121,000 incidents of unplanned extubation associated with more than 33,000 preventable deaths, countless patient harm and nearly $5 billion in wasteful healthcare costs from the complications of UE.


preventable deaths


safety events


wasteful spending annually


donate to save lives

Your donation supports the collective effort to eliminate preventable complications that occur when a patient requires clinical management of their airway.

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